Merchandising

This classic Fender keychain is a salute to the time-honored history of this long-established name.

Pack like a pro with an ID tag that says it all. Fender luggage tags feature the traditional Fender spaghetti logo along with all the room you need for your personal information. Never lose your luggage and always keep the lasting heritage of Fender guitars and amps with you at all times.

Pack like a pro with an ID tag that says it all. Fender luggage tags feature the traditional Fender spaghetti logo along with all the room you need for your personal information. Never lose your luggage and always keep the lasting heritage of Fender guitars and amps with you at all times.

From the eccentric to the exotic, the Fender Custom Shop pushes the boundaries of possibility, with classic Fender design in mind. Stay true to the classic Custom Shop vibe with this simple yet comfortable cap sporting the Dream Factory's traditional chevron logo.

Commemorate one of the most revered Fender players in history with this nostalgic and spirited rock 'n' roll magnet. Featuring one of the most celebrated Jimi Hendrix images, this circular magnet combines the likeness of this celebrated musical legend alongside the historic insignia of Fender guitars.

Capture the California vibe synonymous with Fender guitars. This sturdy keychain features one of the most memorable ’60s ad campaigns, allowing you to take a piece of the legacy with you wherever your destination—and keep our humble origins in mind.

Capture the California vibe synonymous with Fender guitars. This sturdy keychain features one of the most memorable ’60s ad campaigns, allowing you to take a piece of the legacy with you wherever your destination—and keep our humble origins in mind.

Harken back to the good old days of Fender guitars and amps with a sticker in honor of our esteemed West Coast upbringing. With a bright yellow circle graphic and the time-honored red Fender logo that made us famous, this simple and subtle sticker set is a great way to celebrate your favorite brand with panache.

The Fender Bikini Girl magnet speaks to our SoCal upbringing with one of the most memorable Fender photo moments. Stick this moment in history on any magnetic surface for a touch of old-school cool anytime.

Conmemora una de las campañas publicitarias de Fender más famosas con un imán para cualquier superficie. Con la icónica imagen de surfista del genio del marketing de Fender, Bob Perine, esta pieza de la historia de Fender celebra uno de los lemas más memorables de la Edad de Oro de las guitarras y amplificadores Fender.

There's no better way to make a statement than with the classic Fender logo. Stick with the brand you love and the guitars you've played for years with a magnet representing the original insignia of the world's greatest guitar and amp brand.

Deck out your future musician in this comfortable onesie featuring one of the greatest Fender guitarists of all time. This spirited graphic includes a legendary photo of the illustrious rocker with none other that the Stratocaster in tow.

Deck out your future musician in this comfortable onesie featuring one of the greatest Fender guitarists of all time. This spirited graphic includes a legendary photo of the illustrious rocker with none other that the Stratocaster in tow.

El sonido icónico de las guitarras y amplificadores Fender se ha escuchado en todo el mundo durante más de 70 años. Demuestra tu dedicación por todas las cosas Fender con una polera que habla de ese rico legado. Esta elegante y cómoda polera con estampado estilo vintage presenta un diseño Fender desgastado para una onda clásica de la vieja escuela.