Merchandising

Capture the California vibe synonymous with Fender guitars. This sturdy keychain features one of the most memorable ’60s ad campaigns, allowing you to take a piece of the legacy with you wherever your destination—and keep our humble origins in mind.

Commemorate one of the most revered Fender players in history with this nostalgic and spirited rock 'n' roll magnet. Featuring one of the most celebrated Jimi Hendrix images, this circular magnet combines the likeness of this celebrated musical legend alongside the historic insignia of Fender guitars.

Pack like a pro with an ID tag that says it all. Fender luggage tags feature the traditional Fender spaghetti logo along with all the room you need for your personal information. Never lose your luggage and always keep the lasting heritage of Fender guitars and amps with you at all times.

Pack like a pro with an ID tag that says it all. Fender luggage tags feature the traditional Fender spaghetti logo along with all the room you need for your personal information. Never lose your luggage and always keep the lasting heritage of Fender guitars and amps with you at all times.

From the eccentric to the exotic, the Fender Custom Shop pushes the boundaries of possibility, with classic Fender design in mind. Stay true to the classic Custom Shop vibe with this simple yet comfortable T-Shirt sporting the Dream Factory's traditional chevron logo.

From the eccentric to the exotic, the Fender Custom Shop pushes the boundaries of possibility, with classic Fender design in mind. Stay true to the classic Custom Shop vibe with this simple yet comfortable T-Shirt sporting the Dream Factory's traditional chevron logo.

Bring the classic Fender logo where it belongs—on the road. This heavy-duty metal keychain is sure to make a stylish addition to any music fan's key ring, with the tried-and-true spaghetti logo boldly displayed.

Striking style meets the classic Fender pick shape in this glittery keychain adorned with three pick charms. For the musician or Fender fan in search of an inspired accessory, look no further than this fashionable tribute to the legacy.

The Fender Rhinestone Magnet combines the traditional vibe of our classic insignia with added sparkle and shine. Give your keychain a touch of bling while boldly professing your love for the world's greatest guitar brand.

Harken back to the good old days of Fender guitars and amps with a magnet in honor of our esteemed West Coast upbringing. With a bright yellow circle graphic and the time-honored red Fender logo that made us famous, this simple and subtle magnet clip is a great way to celebrate your favorite brand while keeping your most important documents or photos in one place.

The timeless instrument that's graced the biggest stages and the greatest records of all time now graces the front of this casual classic T-shirt. Capture the power and punch of a humbucking Strat with this distinctive, artsy take on the world's greatest electric guitar.

The timeless instrument that's graced the biggest stages and the greatest records of all time now graces the front of this casual classic T-shirt. Capture the power and punch of a humbucking Strat with this distinctive, artsy take on the world's greatest electric guitar.

The timeless instrument that's graced the biggest stages and the greatest records of all time now graces the front of this casual classic T-shirt. Capture the power and punch of a humbucking Strat with this distinctive, artsy take on the world's greatest electric guitar.

Wear your love for Fender on your sleeve with this cool musical pin.