Merchandising

The timeless instrument that's graced the biggest stages and the greatest records of all time now graces the front of this casual classic T-shirt. Capture the power and punch of a humbucking Strat with this distinctive, artsy take on the world's greatest electric guitar.

The timeless instrument that's graced the biggest stages and the greatest records of all time now graces the front of this casual classic T-shirt. Capture the power and punch of a humbucking Strat with this distinctive, artsy take on the world's greatest electric guitar.

Wear your love for Fender on your sleeve with this cool musical pin.

Wear your love for Fender on your sleeve with this cool musical pin.

The Fender Rhinestone Key Chain combines the traditional vibe of our classic insignia with added sparkle and shine. Give your keychain a touch of bling while boldly professing your love for the world's greatest guitar brand.

The Fender Viper Bottle Opener serves up a combination of Fender functionality and musical ferocity. The heavy-duty, magnetic-backed steel opener is true to our heritage of versatility, with a portable pocket-sized design that's fit for any living space or special occasion.

Stick the famous logo you know anywhere, anytime. This spaghetti logo sticker is as versatile as the line of instruments it represents, with a look and feel that's a perfect complement to any rig, binder and more.

Harken back to the good old days of Fender guitars and amps with a tee in honor of our esteemed West Coast upbringing. With a bright yellow circle graphic and the time-honored red Fender logo that made us famous, this simple and subtle shirt is a great way to celebrate your favorite brand with panache.

Harken back to the good old days of Fender guitars and amps with a tee in honor of our esteemed West Coast upbringing. With a bright yellow circle graphic and the time-honored red Fender logo that made us famous, this simple and subtle shirt is a great way to celebrate your favorite brand with panache.

Harken back to the good old days of Fender guitars and amps with a tee in honor of our esteemed West Coast upbringing. With a bright yellow circle graphic and the time-honored red Fender logo that made us famous, this simple and subtle shirt is a great way to celebrate your favorite brand with panache.

Deck out your future musician in this comfortable onesie featuring one of the greatest Fender guitarists of all time. This spirited graphic includes a legendary photo of the illustrious rocker with none other that the Stratocaster in tow.

Deck out your future musician in this comfortable onesie featuring one of the greatest Fender guitarists of all time. This spirited graphic includes a legendary photo of the illustrious rocker with none other that the Stratocaster in tow.

Celebrate the sparkling sound of Fender guitars and amplifiers with a sticker that speaks to the very same sonic legacy—literally. Stick these glittery stickers anywhere for a shot of Fender tradition infused with even more rock attitude and style.

Celebrate the sparkling sound of Fender guitars and amplifiers with a sticker that speaks to the very same sonic legacy—literally. Stick these glittery stickers anywhere for a shot of Fender tradition infused with even more rock attitude and style.